TThe time for Scandinavian clothing has come, because the elements present in the designers’ collections are highly in tune with the way we live and work today. —Dorothea Gundtoft: Author of Fashion Scandinavia published by Thames & Hudson
If you’ve never owned a piece of jewelry, home décor or apparel made in Scandinavia, you are missing owning a very unique work of art. Their design is a mix of philosophy, folklore, culture and beautiful aesthetics that speaks directly to people. It’s very traditional and flows well with everyday life; not to mention a deep attention in the choice of fabric and its quality.
The traditions associated with the ancient culture of the Vikings — and developed later in folklore – are a main source of inspiration for Scandinavian designers. The imagery is clearly borrowed from fairy tales, sagas and nature.
Scandinavian folklore and traditions are based on the simple living in harmony. They have a tendency to use and reflect all things natural: from fabrics to color palettes that are present in their landscapes. The trend in recent years has shifted to organic and Eco friendliness. This thinking has always been a part of their fashion and way of life as a whole.
By the way, Scandinavian design has one unique feature – humor and irony play a huge part. Their fashion is never boring!
We are happy to collaborate with an independent designer from Finland, Paola Suhonen, the founder of the Ivana Helsinki brand – sixteen years in the making. The family-operated Ivana Helsinki atelier is based in downtown Helsinki, where unique pieces are created and small-series production is done. All items are manufactured in Finland and hand knits come from the beautiful Lapland area.